Dr. Marcus Collins
Transform workplace culture with Dr. Marcus Collins, speaker, marketing strategist and cultural contagion expert. Marcus works with brands to leverage cultural insights for consumer engagement, delivering award-winning campaigns recognized by Cannes Lions and Thinkers50.
Detroit, United States
Enquire Now
Send us your event details
.svg){kind=icon}
Marcus combines his academic expertise with extensive marketing experience, having served as head of strategy at Wieden+Kennedy, New York. His work in brand strategy and consumer behaviour has benefited both established brands and startups. He has received accolades such as Advertising Age’s 40 Under 40 and Crain’s Business’ 40 Under 40 awards, and he is an inductee into the American Advertising Federation’s Advertising Hall of Achievement. He has also participated as a jury member for the Cannes Lion International Festival of Creativity.
Before Wieden+Kennedy, Marcus was Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Translation, Steve Stoute’s agency. He has created impactful campaigns, including Google’s “Real Tone” technology, the “Made In America” music festival, and State Farm’s “Cliff Paul” campaign. His career began in music and tech, co-founding a startup and working on iTunes and Nike initiatives at Apple, as well as managing digital strategy for Beyoncé.
His book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, explores the relationship between culture and consumption, providing insights for marketers and activists. Marcus holds a doctorate in marketing from Temple University, focusing on cultural contagion, and an MBA from the University of Michigan, where he also completed his undergraduate degree in Material Science Engineering. He is a respected voice among CMOs and business leaders.
Topics, Sessions And Talks
In his talk, Dr. Marcus Collins emphasises that culture is the most powerful force shaping human behaviour. He argues that understanding cultural dynamics is essential for anyone looking to influence others, from brand marketers to leaders. Drawing on his experiences with Beyoncé and Fortune 500 companies like Apple and Google, Collins reveals how to harness cultural insights effectively. Attendees will learn practical strategies to leverage culture for driving behaviour change.
Dr. Marcus Collins emphasises that a company’s success hinges on its organisational culture rather than just the talent of its employees. He believes that leaders must grasp both their internal culture and the external consumer culture to optimise resources effectively. In his engaging talk, Marcus shares real-life case studies, helping attendees understand the dynamics of company culture, how to influence it, and strategies for scaling it within their teams.
In today’s competitive business environment, placing the customer at the heart of decision-making is crucial. However, building organisations that effectively implement a customer-centric approach remains a challenge. In his talk, Dr. Marcus Collins offers fresh insights into customer-centricity and shares practical strategies for organisations to adopt this mindset. Attendees will learn how to enhance consumer engagement and create a more responsive business model that prioritises customer needs.
Featured Projects
For The Culture: The Power Behind What We Buy, What We Do, And Who We Want To Be
.svg)
Book
.svg)
.svg)
Frequently Asked Questions
Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
- If you'd like to book one of our expert speakers, email us at hello@peptalk.com, send us a chat message or give us a call, and we’ll help you out.
- We’ll take your event details — topic, audience, budget, date, and location — and create a custom speaker proposal for you within 48 hours.
- If you already have someone in mind, that’s okay too; just let us know their name! Even if they aren't listed publicly on our website, we have a huge network and work with almost everyone.
- Once you've reviewed our speaker propsal and have selected and expert shortlist, we'll double check availability and fees with your chosen expert.
- You're welcome to have a chemistry call with the speaker before making the final decision, too.
- Next, we'll send out contracts to confirm the booking. One of our experienced event producers will liase with both you and the talent on the finer details, and arrange travel if necessary, taking the stress off your plate.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.