David Salyers
Transform workplace culture with David Salyers, speaker and former Chick-fil-A VP of Marketing. David works with organizations to develop servant leadership, marketing excellence, and remarkable customer experiences, recognized through his bestselling book and Distinguished Alumni Award.
Atlanta, United States
Enquire Now
Send us your event details
.svg){kind=icon}
David played a key role in developing the iconic ‘cow campaign’ and helped elevate the marketing department to international recognition. He is known for his marketing expertise and commitment to servant leadership. In 2016, he published a book titled "Remarkable!", which shares leadership lessons aimed at improving workplace culture. He is also the co-founder of Champion Tribes, an initiative to strengthen father-son relationships.
David serves on the boards of several organisations, including CenterState Banks, ExecuTrain Corporation, and the Atlanta Sports Council. He has also been involved in various startups and nonprofits, such as the Growing Leaders Foundation and reThink.
In the community, David was the original director of Eagle Ranch, co-founded Davar Partners International, and served as an envoy for the 1996 New Zealand Olympic team. He has supported the University of Georgia’s Terry College, leading a $1.2 million campaign to establish an endowment in honour of Chick-fil-A founder S. Truett Cathy. In 2017, he received the Distinguished Alumni Award from the University of Georgia’s Terry College of Business.
Topics, Sessions And Talks
In his talk, former Chick-fil-A Marketing VP David Salyers explores how remarkable organisations prioritise creating raving fans over merely increasing sales. He shares insights from Chick-fil-A’s successes, highlighting strategies that foster deep customer connections. Attendees will learn how to identify their brand’s competitive advantage and transform their business from within, ultimately leading to loyal customers who are willing to pay full price, visit more frequently, and promote the brand to others.
In his signature talk, David Salyers reveals how Chick-fil-A distinguishes itself from competitors through a unique 20% of its operations. While 80% may be similar, this distinctive approach drives exceptional results for customers, employees, and stakeholders. Attendees will explore key themes of culture, values, and mission, gaining insights on how to create their own remarkable 20% to enhance organisational performance and achieve transformative results.
In his engaging talk, David Salyers will introduce the concept of “moment-ization,” shifting the focus from merely addressing negative customer experiences to creating “remarkable moments.” He will challenge organisations to rethink their approach to hospitality and service, drawing on Chick-fil-A’s “Second Mile Service” strategy. Attendees will learn how to generate significant ROI by fostering memorable experiences, transforming their businesses into opportunities for both monetization and meaningful customer engagement.
In his insightful talk, David Salyers delves into the true essence of leadership, challenging the notion that it revolves around power or recognition. He emphasises the importance of creating a lasting impact that transcends individual achievements. By exploring the connections between leadership, stewardship, and culture, David illustrates how a service-oriented mindset can foster collaboration and inspiration. Attendees will learn how to harness their leadership calling to effect positive change within their organisations and beyond.
In this session, David Salyers, a father of three, shares his transformative journey towards actively shaping his children's lives. He realised he wanted to be more than a spectator in their defining moments. Inspired by a bar mitzvah experience, he developed Champion Tribes, a programme designed to guide children into adulthood. Attendees will learn the importance of blessing and affirming their children, and how to coach them not just in sports, but in life.
Featured Projects
Remarkable!
.svg)
Book
.svg)
.svg)
Frequently Asked Questions
Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
- If you'd like to book one of our expert speakers, email us at hello@peptalk.com, send us a chat message or give us a call, and we’ll help you out.
- We’ll take your event details — topic, audience, budget, date, and location — and create a custom speaker proposal for you within 48 hours.
- If you already have someone in mind, that’s okay too; just let us know their name! Even if they aren't listed publicly on our website, we have a huge network and work with almost everyone.
- Once you've reviewed our speaker propsal and have selected and expert shortlist, we'll double check availability and fees with your chosen expert.
- You're welcome to have a chemistry call with the speaker before making the final decision, too.
- Next, we'll send out contracts to confirm the booking. One of our experienced event producers will liase with both you and the talent on the finer details, and arrange travel if necessary, taking the stress off your plate.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.