Jo Salter MBE
Transform organisational resilience with Jo Salter, speaker and Britain's first female fast jet pilot. Jo works with leadership teams to navigate change, build high-performance cultures and enhance decision-making under pressure, delivering powerful insights recognised with an MBE and Global Gurus top speaker ranking.
London, United Kingdom
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With an illustrious career spanning the Royal Air Force's 617 Squadron and executive leadership at PwC including as Director of Global Transformative Leadership and later of GenAI, Jo's journey from cockpit to boardroom exemplifies her exceptional ability to navigate high-pressure environments. Her recognition includes appointment as MBE by Prince William and ranking as one of the top motivational speakers in the UK by Global Gurus.
Jo helps organisations thrive amid uncertainty by translating her experience flying Tornado jets into practical leadership strategies. Her unique perspective bridges military discipline with corporate innovation, enabling teams to maintain peak performance during transformation. She specialises in building resilient cultures where calculated risk-taking and decisive action drive sustainable results.
Audiences gain actionable frameworks for decision-making under pressure, proven techniques for building high-performing teams across diverse environments, and practical strategies for embracing change as a competitive advantage rather than an obstacle.
Book Jo Salter for an unforgettable keynote that transforms how your organisation approaches leadership challenges with the precision and courage of a pioneering aviator.
Topics, Sessions And Talks
Jo Salter, the RAF’s first female fast jet pilot and a leader at PwC, shares her expertise on disruption and transformation. With experience in both military and business environments, Jo offers valuable insights into driving change and managing disruption across various sectors. Her recent focus on digital transformation as the Director of GenAI at PwC enhances her perspective. Attendees will learn how to effectively navigate challenges and implement successful transformations in their organisations.
Jo Salter's military career has equipped her with deep expertise in change management and fostering a change mindset. Navigating a landscape of constant evolution and unexpected challenges, Jo learned to challenge norms and embrace change. This invaluable experience has shaped her approach to challenges, enabling her to tackle them with confidence and strategic insight. Attendees will learn how to cultivate a change mindset and apply these principles to overcome obstacles in their own careers.
Jo Salter, the Director of GenAI at PwC, shares her expertise in Generative AI, emphasising the importance of navigating emerging technologies and implementing ethical AI strategies. Attendees will learn about the opportunities and challenges of Generative AI in the business landscape, gaining insights into how to effectively leverage this technology while addressing potential risks.
Jo Salter, the first female fast jet pilot, exemplifies female leadership and resilience in a male-dominated military sector. By commanding an all-male squadron, she demonstrates the potential of women in leadership roles and business. Jo inspires women to believe in their ability to pursue high-impact careers, leading with power and confidence. Attendees will learn about overcoming barriers, the importance of resilience, and how to embrace leadership opportunities in their own careers.
Jo Salter, with her extensive experience managing high-performing teams in the RAF and at PwC, specialises in building and sustaining excellence in team dynamics. She emphasises resilience, strategic thinking, and diversity to cultivate innovative environments where individuals thrive. Through her leadership insights, Jo teaches attendees how to harness individual strengths to form high-performing teams. Participants will leave with actionable strategies to enhance team performance and foster a culture of excellence.
Jo Salter, having navigated the male-dominated sector of the RAF, emphasises the significance of inclusive leadership. Her experiences have provided her with valuable insights into diversity, empathy, and equitable opportunities. Jo is dedicated to fostering understanding and effective leadership styles that create inclusive environments. Attendees will learn how to overcome gender barriers and leverage diverse talent, ensuring that all perspectives are valued in their organisations.
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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
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