Eleanor Mills
Consumer Trends
Customer Loyalty
Marketing

Eleanor Mills

Transform your audience engagement with Eleanor Mills, bestselling author and midlife expert. Eleanor helps organisations connect authentically with the financially powerful "Queenager" demographic through research-backed strategies. Eleanor is a former Sunday Times Editorial Director and award-winning journalist featured on global platforms.

Eleanor Mills Speaker Biography

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Award-winning former Editorial Director of The Sunday Times
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Founder of Noon platform empowering women in midlife
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Bestselling author of Much More to Come
Eleanor Mills is a bestselling author, award-winning journalist, and founder of Noon, a platform empowering midlife women. Her expertise lies in transforming women's narratives and helping organisations connect authentically with the underserved "Queenager" demographic.

As a former Editorial Director of The Sunday Times and Editor of The Sunday Times Magazine, Eleanor brings 23 years of media leadership experience to her work. Her latest book, Much More to Come, reached The Times bestseller list in 2024, complementing her extensive portfolio of high-profile interviews with global leaders, from Mikhail Gorbachev to Sheryl Sandberg.

Eleanor helps organisations understand and engage with midlife women - a financially powerful yet overlooked consumer segment. Through Noon Consulting, she provides research-backed strategies enabling brands to develop authentic communication approaches that resonate with this valuable audience. Her insights help companies transform their marketing approach, product development, and customer engagement strategies to capture this growing market.

Audiences leave Eleanor's presentations with practical frameworks for targeting the "Queenager" demographic, actionable strategies for authentic brand storytelling, and fresh perspectives on managing organisational change as an opportunity rather than a crisis.

Book Eleanor to unlock your organisation's potential to connect with one of today's most influential and underserved consumer segments.

Why We Recommend Booking Eleanor

Eleanor Mills, bestselling author and former Sunday Times Editorial Director, brings unparalleled expertise in helping organisations authentically connect with the financially powerful yet overlooked "Queenager" demographic through her research-backed strategies and compelling insights. Book Eleanor to transform your marketing approach and unlock your organisation's potential to engage with one of today's most influential consumer segments.

Eleanor Mills's Showreel and Videos

Topics, Sessions And Talks

Managing And Targeting The Super Consumer

Eleanor Mills highlights that older consumers outspend Millennials by 250% and will represent over half of the Western workforce by 2030. Despite this, many companies overlook the potential of these "Super Consumers." Attendees will learn how to effectively engage with midlifers, understanding their preferences, what deters them, and the factors that drive their purchasing decisions. This insight will empower businesses to tap into the significant spending power of this demographic.

Reinvention Is Not A Crisis But A Chrysalis

Eleanor Mills addresses the reality of midlife crises, which can manifest as divorce, job loss, or health issues. Despite these challenges, she emphasises that with increased life expectancy, there’s an opportunity to reinvent oneself. Attendees will discover effective strategies for transitioning through midlife and learn how to cultivate the mental resilience necessary for making significant life changes. This talk will empower individuals to embrace this pivotal stage and become the person they've always aspired to be.

The Art Of Communicating Who We Are

Eleanor Mills addresses the challenges of remote and hybrid work environments, where personal connections can be lost. She emphasises the importance of effectively communicating one’s leadership qualities, language skills, and cultural fluency to colleagues and bosses. Drawing from her thirty years of experience interviewing prominent figures, Eleanor shares valuable lessons on how to articulate your personal story, professional expertise, and passion. Attendees will learn to present their most compelling selves in any work setting.

Custom Session

Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.

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