Will Poskett
Transform brand strategies with Will Poskett, speaker and award-winning strategist. Will works with global brands to deliver creative marketing campaigns and strategic innovation, earning 100+ industry awards including YouTube's first Effectiveness Grand Prix.
London, United Kingdom
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Will's work has garnered over 100 prestigious awards, reflecting his ability to drive impactful campaigns that resonate with audiences. Notably, he received the first-ever Grand Prix at the YouTube Effectiveness Awards, a testament to his innovative approach and strategic insight. His career is marked by a commitment to excellence and a deep understanding of the evolving landscape of marketing and branding.
Most recently, Will was named by Favikon as one of the 10 most influential people in marketing in the UK. He also now has over 72,000 Linkedin followers and over 30,000 monthly readers on his newsletter. With over 8,500 loyal subscribers of his Substack, Will is in the top 1% of creators on the platform.
Throughout his journey, Will has faced various challenges, from navigating the complexities of global markets to adapting strategies in an ever-changing digital environment. These experiences have equipped him with a unique perspective on the intersection of creativity and effectiveness, making him a sought-after voice in the industry.
With a proven track record of success and a wealth of knowledge, Will offers valuable insights into the art and science of strategy. His ability to distil complex ideas into actionable strategies has significantly impacted the brands he has worked with, helping them achieve their goals and connect with their audiences in meaningful ways.
As a thought leader in the field, Will continues to inspire others with his vision and dedication to pushing the boundaries of what is possible in marketing and branding.
Topics, Sessions And Talks
We live in a world drowning in content and starving for attention. Legacy brands are fading, creators are rising, and the battle for fame has never been fiercer. Will Poskett's talk, Winning the War on Attention, is the result of months of conversations with senior leaders at Liquid Death, LEGO, E.L.F. Beauty, Currys, and Mid Day Squares — the brands rewriting the rules of marketing. It reveals how the smartest challengers act less like advertisers and more like media companies, building stories, formats, and fandoms that cut through the noise and command culture’s attention.
We’re entering a world where growth hacks have died, AI can clone your product overnight, and performance marketing is delivering less for more cost. In this new reality, your last defensible moat is building an iconic brand. Drawing on marketing science and real-world lessons from today’s smartest challengers, Will Poskett reveals why brand is once again the most powerful driver of shared value growth, hiring the best people, and driving profitability.
AI isn’t just reshaping industries, it’s quietly eroding our greatest advantage: our ability to think. As more cognitive work gets outsourced to machines, we’re drifting toward a world of templated ideas, weaker critical thinking, and creativity at risk of extinction. In this talk, Will Poskett explores the rise of cognitive rot and the opportunity it creates. Drawing on new research and real-world examples, it shows why originality is becoming the ultimate competitive edge and why creative thinkers will outpace those who rely on shortcuts.
Have you ever noticed how everything is starting to look the same? Endless movie sequels, creator copying creator, and recycled content you see over and over again. Today, algorithms have flattened taste, creators are optimising themselves into oblivion, and every feed now feels like a slightly warmer copy of the last. Welcome to Fear & Loathing in the Algorithm - a talk by Will Poskett about how the filter bubbles and algorithmic optimisation are homogenising culture and making everything boring. A talk that also explores what the smartest brands are doing to break free from this trap and winning.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
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Frequently Asked Questions
Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
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