Will Buxton
Bring elite Formula 1 thinking to your event with Will Buxton, motorsport broadcaster, pundit, and journalist. Will equips organisations with high-performance leadership insights and strategic communication techniques from motorsport's elite environments. Award-winning presenter featured on Netflix's Drive to Survive and New York Times bestselling author.
Oxford, United Kingdom
Enquire Now
Send us your event details
.svg){kind=icon}
As Formula 1's first Digital Presenter and a key personality in Netflix's Drive to Survive, Will has reached global audiences across platforms. His New York Times bestselling book GRAND PRIX has opened the sport to new fans, bringing his insights to life from two decades covering over 300 Grands Prix for platforms like NBC, FOX, and the BBC.
Will transforms complex racing narratives into accessible insights that help organisations connect authentically with audiences. His experience transitioning between print, broadcast, and digital media demonstrates how traditional industries can evolve while maintaining core values. His in-depth experience of high-performance environments provides valuable lessons on teamwork, resilience and strategic communication for businesses navigating change.
Audiences leave Will's presentations with practical storytelling techniques that cut through market noise, strategies for building authentic brand narratives, and insights into creating high-functioning teams under pressure. His firsthand experience with motorsport's greatest champions offers unique perspectives on leadership and performance.
Book Will to give your organisation the competitive edge that comes from understanding how elite performance principles translate to business success.
Topics, Sessions And Talks
Will Buxton brings audiences inside the global phenomenon that reshaped how motorsport is seen, revealing what truly made Drive to Survive resonate worldwide. Drawing on his experience across Formula 1, digital media, and film, he explores the difference between imitation and originality, and why authenticity remains the foundation of powerful storytelling. Through vivid examples from the paddock and screen, he shows how personal and organisational narratives gain meaning, trust, and lasting impact.
Will Buxton traces his path from print journalism to becoming one of the defining broadcast voices of modern motorsport, including a major career shift later in life. With honesty and perspective, he reflects on risk, uncertainty, and the emotional realities of change. His journey offers insight into adaptability, confidence, and resilience, revealing how reinvention can sharpen purpose rather than diminish it, regardless of career stage or industry.
Will Buxton draws on the powerful stories behind his bestselling book, sharing the lowest moments of racing icons and the lessons forged in those defeats. Through deeply human accounts of vulnerability, pressure, and recovery, he reframes failure as a crucible for growth rather than an endpoint. This session connects elite sporting experience to universal professional struggles, revealing how perspective, humility, and persistence shape lasting success.
Will Buxton opens the doors to the relentless performance culture of Formula 1, where precision, preparation, and continuous improvement are non-negotiable. From pit lane strategy to split-second decision-making, he unpacks the systems and mindsets that sustain excellence at the highest level. His insights translate elite sporting standards into practical concepts for leadership, accountability, and sustained performance across competitive business environments.
Will Buxton reveals what truly drives success behind every Formula 1 victory: people working in flawless synchronisation under extreme pressure. Drawing on years inside the paddock, he explores trust, communication, and shared responsibility in environments where mistakes are unforgiving. This session brings to life how alignment, culture, and clarity turn groups into elite teams capable of thriving amid constant change and relentless performance demands.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
Featured Projects
.svg)
Book
.svg)
.svg)
Frequently Asked Questions
Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
- If you'd like to book one of our expert speakers, email us at hello@peptalk.com, send us a chat message or give us a call, and we’ll help you out.
- We’ll take your event details — topic, audience, budget, date, and location — and create a custom speaker proposal for you within 48 hours.
- If you already have someone in mind, that’s okay too; just let us know their name! Even if they aren't listed publicly on our website, we have a huge network and work with almost everyone.
- Once you've reviewed our speaker propsal and have selected and expert shortlist, we'll double check availability and fees with your chosen expert.
- You're welcome to have a chemistry call with the speaker before making the final decision, too.
- Next, we'll send out contracts to confirm the booking. One of our experienced event producers will liase with both you and the talent on the finer details, and arrange travel if necessary, taking the stress off your plate.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.