Sam McAlister
Transform media engagement and leadership communication with Sam McAlister, speaker, BAFTA-nominated interview producer. Sam works with executives to master negotiation strategy and reputation management, delivering insider expertise from securing high-profile interviews including Prince Andrew, Elon Musk, and world leaders.
London, United Kingdom
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Her exclusives include, most notably, an interview with HRH Prince Andrew, as well as interviews with Sheryl Sandberg, Prime Minister Trudeau, President Clinton, Prime Minister Netanyahu, Elon Musk, James Comey, Stormy Daniels, Julian Assange, Trevor Noah, Amy Schumer, and Eric Schmidt. She has an insider's perspective on what these interviews reveal about leadership, reputation, and communication in the modern age. She knows how to avoid making critical mistakes and handle the media and its most brutal interrogators. She also delves into the art of negotiation, which she has honed over decades, and shares insights on "How to Convince a Prince" — the infamous interview with Emily Maitlis.
Negotiation, media management, strategy, and public speaking have always been central to Sam's work, from her time as a criminal defence barrister to her numerous public speaking and debating accolades, as well as her interactions with celebrities and governments. Sam's book, Scoops: Behind the Scenes of the BBC's Most Shocking Interviews, was published in 2022. The book offers an inside look at the secrets of a former BBC producer who made her way to Buckingham Palace, providing a behind-the-scenes pass to the most unforgettable journalism of our time. It became a bestseller on Amazon. The book was adapted into a documentary for Channel 4, titled The Problem Prince, aired as part of the channel's Coronation coverage in May 2023. It was also broadcast on A&E in August 2023. Sam has extensive experience as a keynote speaker, addressing audiences ranging from banks to law firms, CEOs, and embassies. She has also chaired day-long events, participated in panel discussions, and hosted awards ceremonies.
Recently, she was appointed a visiting senior fellow at the London School of Economics (LSE), where she teaches negotiation to the law faculty. In 2024, Netflix released Scoop, a film adapted from Sam's 2022 book.
Topics, Sessions And Talks
Sam McAlister's talk, "How to Convince a Prince," delves into the art of persuasion, sharing insights and strategies for influencing high-profile individuals in challenging negotiation scenarios.
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