
Ken Hughes
Transform customer experiences with Ken Hughes, speaker and consumer behaviour expert. Ken works with global brands to decode modern consumer culture and predict future trends, delivering award-winning insights for Starbucks, Google, Coca-Cola and the NFL.

Dublin, Ireland
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With over 20 years of experience as CEO of a consumer insight agency, Ken draws on expertise in consumer and cyberpsychology, digital anthropology, behavioural economics, and social futurology to explore shifting consumer needs and predict future trends.
An author, TED speaker, part-time university professor, and actor, he delivers engaging and thought-provoking talks, combining insight with sharp Irish wit. As a behaviouralist and life strategist, he is also passionate about change, leadership, disruption, success, innovation, personal development, and motivation. He brings this to life in his coaching work with high-performance athletes and executives worldwide.
Ken is a regular highlight on the international conference circuit, sharing his thought-disrupting insights and motivating content with tens of thousands of delegates globally, and is frequently recognised for his impact and engaging style with "Best Speaker" awards.
Contact PepTalk today to learn about Ken Hughes' availability and fee information.
Topics, Sessions And Talks
Ken Hughes explores the changing dynamics of modern consumerism, likening today's customers to the blue dot on Google Maps, as they centre their experiences around personal preferences. He highlights the demand for instant, authentic, and emotionally engaging interactions, urging brands to foster collaborative relationships rather than transactional ones. Attendees will learn how technological advancements and the influence of Gen Z and Gen Alpha are reshaping expectations, equipping them with strategies to connect meaningfully with their customers.
Ken Hughes uses Taylor Swift's emotional connection with her audience as an example of how brands can cultivate loyalty. He highlights the importance of authenticity, personalization, and customer empowerment, alongside strategies like 'excite and delight' initiatives. By fostering collaboration and a sense of belonging, brands can strengthen relationships with customers. Attendees will learn actionable insights on enhancing customer and employee experiences, ultimately driving brand success through meaningful connections rather than mere transactions.
Ken Hughes explores the transformative role of artificial intelligence in shaping consumer decision-making and its implications for marketing and customer engagement. He highlights the need for brands to leverage AI and emerging technologies to create more meaningful connections with customers, particularly Gen Z and Gen Alpha. By examining the sociological and cultural impacts of these advancements, attendees will learn how to adapt their strategies for a rapidly evolving business landscape, ensuring relevance in a changing game.
Ken Hughes examines how creativity and risk-taking drive innovation at all levels. He highlights the struggle organizations face in fostering these essential qualities, often stalling the innovation process. Ken argues that breaking free from habitual routines and rigid structures is vital for growth. Attendees will learn how to embrace agility, play, and vulnerability to enhance their leadership skills and inspire innovative thinking in their personal and professional lives.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
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Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
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- Next, we'll send out contracts to confirm the booking. One of our experienced event producers will liase with both you and the talent on the finer details, and arrange travel if necessary, taking the stress off your plate.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
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