Daryl Fielding
Marketing
Business Strategy
Effective Leadership

Daryl Fielding

Bring your marketing strategy to life and drive commercial growth with Daryl Fielding, global marketing expert and creator of Dove's Campaign for Real Beauty. Daryl helps leadership teams align customer perspective, corporate culture, and business strategy, serving on multiple boards and featured in Channel 4's documentary "Madwomen."

Daryl Fielding Speaker Biography

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Global brand strategist and author of The Brand Book
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Creator of Dove's Campaign for Real Beauty
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Former Vodafone UK and Mondelez Europe marketing leader
Daryl Fielding created Dove's Campaign for Real Beauty, one of the most recognised marketing campaigns in history, and now brings three decades of brand strategy expertise to boards and businesses globally. She is the founder of OXYS, author of The Brand Book, and a portfolio non-executive director.

Daryl has held managing director positions at Vodafone UK and Mondelez Europe, where she led brand strategy for portfolios worth over $9 billion, including Cadbury, Milka, and Hellmann's. She co-founded The Marketing Academy Foundation, a social mobility charity, and currently chairs First Give whilst serving on boards including ACCA and the Academy of Ancient Music. Her work has been featured in Channel 4's documentary Madwomen and is exhibited in The Museum of Brands.

Daryl helps organisations understand how brand strategy, company culture, and leadership connect to drive commercial growth. She guided Vodafone's shift from product-focused messaging to human-centred communications, and navigated Cadbury's controversial takeover whilst maintaining brand integrity. Her approach centres on bringing customer perspective to boardroom decisions, combined with practical business acumen developed across advertising, media, and global corporations.

Audiences learn how to build brands that create genuine customer connections, lead through organisational change, and align workforce behaviour with company values. Daryl provides frameworks for crisis management in the social media age and demonstrates how diversity strengthens business performance.

Book Daryl to gain board-level insight on brand strategy that translates directly into business results and cultural transformation.

Why We Recommend Booking Daryl

Daryl's track record creating Dove's Real Beauty campaign and leading brand portfolios worth over $9 billion gives her unique credibility on how brand strategy drives commercial performance. Her board-level experience navigating transformations like the Cadbury takeover makes her particularly valuable for organisations managing change.

Daryl Fielding's Showreel and Videos

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