Daniel Bobroff
Transform retail strategy with Daniel Bobroff, speaker and retail tech innovator. Daniel works with fashion and retail brands to leverage disruptive technology, personalised experiences, and digital transformation, delivering insights from his success at ASOS Ventures and pioneering in-game advertising.
London, United Kingdom
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Coded Futures specialises in disruptive tech for fashion and retail, drawing on the depths of Daniel’s ASOS experiences. Alongside this, Daniel has also played pioneering roles in video game advertising. He created Microtime, the leading digital advertising agency for in-game advertising. His work in this field established an eight-billion-dollar advertising medium. He also founded Deibus Studios, a video game developer that has created successful games for PlayStation, Xbox, and Nintendo, selling over 50 million units.
Daniel talks about the technology-driven future of retail. He advocates for personalised, immediate, and interactive mobile experiences, the importance of cultural factors, and the transformation of all retail businesses into technology businesses. His ability to build a network of top retail tech talent and forge partnerships in marketing, production, and customer experience is a testament to his expertise and success in the industry.
Topics, Sessions And Talks
We have all contributed to how technology has disrupted the traditional world of retail. But in the shadow of the recent pandemic, technology has emerged as retail's saviour. As retailers scramble to accelerate their digital capability, a superpower exists that most know yet few have mastered: the art of Gamification.
This practical keynote provides the latest thinking on how gamification is changing the world of retail across its entire value chain and reshaping organisations. Learn how to use simple techniques for your customers today and leverage gamification as the winning effect for your business, culture, and bottom line.
Daniel's keynote focuses on learning about the challenges currently faced by retailers. It proposes a detailed roadmap that any CEO or senior executive can adopt to ensure that their organisation is best placed to emerge from a period of meteoric change and establish itself as a leading force, a winner, and a game changer. With its motivational tone, the Game Changer keynote is about inspiring change and making tangible progress, believing that it is within everyone’s gift to be the game changer.
The keynote distils the learnings from thousands of disruptive retail technologies around the world, recent retail initiatives, and the key learnings from a forerunner and undoubted leader in creating digital experiences: the video game business. “Is Shopping Fun Anymore?” will challenge your thinking about how and why emotion must be placed at the very core of your digital strategy whilst providing you with the key tools to make it happen. It will be one of the most important keynotes this year.
The keynote proposes a step-by-step framework that retailers can adopt fully or use to gauge their progress. The system draws upon best practices, both internal and external, seen across thousands of challenger brands versus their incumbent competitors. Noteworthy real-world examples underscore the various teachings and are used throughout. Emerging trends are considered. With its inspiring tone, "The Retail Power of We” keynote will motivate its audience to take action and capitalise upon one of the most exciting periods of change in its history.
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